If you need to know the age of the average African or Asian television viewer, then ask Saad Mohseni.
If it is between 15 and 25, the Afghan chief executive of the Dubai-based Moby Group will probably know.
Engaging the region’s youth bulge has become paramount for governments, broadcasters and advertising agencies alike.
While they all seek to win the hearts and minds of elusive millennials, Mr Mohseni will settle for their devices.
Upcoming Launch of VICE Media & MOBY’s Partnership Aims to Disrupt the Digital Landscape with Ground-Breaking Youth Content
• World’s leading youth-focused media company to offer localized digital and mobile content to the region’s surging youth population
• Partnership with leading independent media house MOBY Group kicks off
• VICE HQ in MENA will be strategically located in the UAE
emerge85 lab co-director Afshin Molavi speaks to Saad Mohseni, founder and chairman of the Moby Group. With operations from Afghanistan to Ethiopia, and India to Iran, the Dubai-based media company now has plans to expand across the emerge85 world.