News

Kabul, 9 April 2020

Moby Group is reaching out to its audiences across Afghanistan to help stem the impact of Covid-19. Acting from early in the health crisis, Moby Group have dedicated over 315 hours across its television and radio networks to a suite of programming dedicated to informing and educating Afghans. The content includes COVID-19 specific programs, prevention awareness messages within our regular programs as well as social media. To complement the in-program messages, Moby Group have produced and broadcast over 2,400 minutes of public service announcements reflecting international guidelines.

“Moby Group have developed and broadcast social information campaigns in Afghanistan from its inception in 2003.

It was clear to us in early 2020 that Covid-19 would become an issue for Afghanistan. One of the first lines of defense against this pandemic is information, and we have worked to ensure our audiences are armed with accurate information and practical strategies for reducing Covid-19 transmission.

Since our first public service announcement was aired on February 24, we have developed fourteen short video packages, broadcast across our stations. To translate this to commercial terms, it represents an investment of over US$400,000.” said Shafic Gawhari, Managing Director Afghanistan, Moby Group.

The suite of Covid-19 dedicated programs developed by the Moby Group are broadcast in Dari and Pashto, the two major language groups of Afghanistan. Moby Group’s news operations, TOLONews, continues to deliver accurate and reliable coverage of the pandemic as it affects the world, the region and the nation and citizens of Afghanistan. Every day audiences are educated, informed and given practical strategies, such as hand washing, in a format that reaches and resonates with all Afghans.

Moby Group will continue to engage with it´s audiences as the nation moves through this health crisis, recognizing that accurate and shared information is one of the key frontlines in the battle against Covid-19.

ABOUT MOBY GROUP

MOBY Group is one of the leading integrated media and communications groups across South and Central Asia, the Middle East and Africa. The group's activities span television, digital, content production, radio, sports, and strategic communications. With a reputation for innovative and ground breaking content, Moby's award winning programming has received accolades from the Sundance Film Festival, Reporters without Borders, Foundation de France and the Seoul International Drama Awards.