August 18, 2016

Kabul, 18th August 2016 – Lemar TV, Afghanistan’s most popular Pashto television channel today celebrates its ten-year anniversary.

Launched in 2006, Lemar TV has won over the hearts and minds of its viewers in record time.  The channel dominates the Pashtun provinces in the south and south-east of Afghanistan with its primarily general entertainment, news and current affairs shows.  All content is produced locally or acquired globally, and transmitted in Pashto.

Over the past ten years, Lemar TV has claimed the number 1 position for a Pashto channel and become the 4th most popular television channel overall. In 2010, the channel had a breakthrough with the huge success of its locally produced Pashto drama series called “Salam”.

Massood Sanjer, Director, Lemar TV said: "Whilst we are very proud of what we have achieved over the past 10 years, we remain absolutely committed to delivering the most compelling content. We will continue to invest in our ground breaking news and current affairs programs whilst providing the very best entertainment programming to all of our viewers in all parts of Afghanistan and around the world”.

Lemar TV has developed a reputation for premiering famous Indian dramas such as Diya Aur Baati Hum, Madhubala, among others, and a variety of outstanding Turkish romance drama and Columbian crime series.

In addition to its general entertainment and news based programs, the channel also broadcasts the biggest sporting events live, such as FIFA, Bundesliga and La Liga football matches, as well as The ICC World Cup cricket.

LEMAR TV covers 6 Pashtun provinces including Helmand, Khost, Paktika, Paktya, Uruzgan and Zabul.

 

For media enquiries or interviews, please contact media@mobygroup.com or call Sekander Saleh on +93 798 136 980.

 

ABOUT LEMAR TV

LEMAR TV is the most popular Pashto channel and 4th most popular channel in Afghanistan. The channel launched on August 15th, 2006 and has made a place in the minds and hearts of its viewers in a record time. All content is produced locally or acquired globally and transmitted in Pashto.

http://www.lemar.tv/

 

ABOUT MOBY GROUP

MOBY Group owns and operates 17 businesses across South and Central Asia and the Middle East. It holds the top TV channels in Afghanistan consistently drawing 15M+ viewers in their leading shows, collectively. MOBY also holds an award-winning TV production content company, Kaboora Production, with Sundance Film Festival and Seoul Drama Festival award winning content as well as Emmy-nominated content. 21st Century Fox is a minority shareholder of the MOBY Group.

http://www.mobygroup.com/