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arman.pngARMAN FM  takes its name from the Dari / Pashto word for hope and changed the media landscape in Afghanistan when it launched early in 2003. ARMAN FM provided a direct juxtaposition to the censorship and dogma of the Taleban years. ARMAN FM's entertainment focus resonated with its audiences' love of music and enthusiasm for change.

 

ARMAN FM's programs today are relaxed, use informal language and are hosted equally by men and women whose programs are inclusive of the two major languages, Dari and Pashto. A format that was radical when it launched, ARMAN FM's style is now replicated across competitive and government stations alike.

 

ARMAN FM's entertainment focused programming is a compendium of global youth trends, featuring local, regional and international music. Chat is also part of the mix, as are news and current affairs.

 

Radio continues to be the most popular form of media in Afghanistan, accessed by 90% of population[1]and ARMAN FM's audiences are targeted by private industry, NGOs and Government, including Akira, Alekozay, Coke, Counter Narcotics Department, Continental Biscuits, ISAF, ISAF, LG, Nestle, Roshan, UNFPA, UNICEF, Unilever and Western Union.

 

www.arman.fm 

 

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[1] Altai Consulting, National Media Consumption Survey, May 2006

 
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